The Best Start in Life Campaign

We are pleased to share with you the launch of the new Best Start in Life campaign along with the new tool kit which can be used to support the campaign.

The Best Start in Life campaign aims to increase awareness of the role of the early years in a child’s development, increase parental understanding of things they can do in their child’s early years and how early education supports child development.

The Best Start in Life website brings together trusted advice, support and guidance for parents to turn to. Whether they are wondering when the right time is to wean their baby, looking into childcare support options, or thinking about activities to get their child ready for school, the Best Start in Life website offers a broad range of information for families, including eligibility for childcare offers, help to find free breakfast clubs and Best Start Family Hubs in their area, and support on pregnancy through to starting school and beyond.    

Please can we ask you to support the Best Start in Life campaign by helping reaching out to parents and carers of young children with key messages to support them on their journey. To assist you to promote this campaign please:

Use the toolkit resources - Feel free to make use of the creative assets, newsletter and blog copy, and sample social posts included in our toolkit to promote the campaign across your channels.  You can view the toolkit by clicking here.

You can also:

• Promote the Best Start in Life website

Share the website on your socials and encourage parents to explore, find trusted resources and information as well as local support. You can view the website by clicking on the the link below.

Best Start in Life website

• Share the PR video - 'The Story of You'

This video celebrates the journey of early childhood, highlighting to parents the vital role they play in their child’s lives and the support available. The film is scripted by children’s author Camilla Reid (author of the Pip and Posy books), illustrated by Rob Biddulph (illustrator of Blown Away and Odd Dog Out) and narrated by famous parents; dancer and author Oti Mabuse, TV personality Billie Shepherd, online creators Ms Apple and Tay Kabs, as well as much-loved character, Mummy Pig from the Peppa Pig series alongside ‘Secret Life of 4 Year Olds’ childhood expert Professor Sam Wass. You can view this video by clicking on the link below.

PR video 'The Story of You'

• Encourage newsletter sign up

Invite parents to sign up to the newsletters or personalised weekly emails for tailored updates, tips, and guidance throughout their journey as a parent. Click here to sign up (you will find the option to sign up to newsletter/email updates at the bottom of the page when you open the link).

Thank you for your support.